If your characters feel nothing strongly, neither will your reader....The more your characters stand to lose or gain, and the more they care, the more powerful the effect on the reader.
She suggests starting the story with the heroine in a conflict that she cares deeply about and that she must take some action in or do something about. And make the conflict something the reader can care about.
Next, check your suspense level. She asks, "Is everything too out-in-the-open, too obvious or predictable?" If so, then the reader is less likely to continue reading. Add some mystery to the story.